Goal:
Each year Blue Door offers a gift card promotion during the holiday season. The goal was to deliver a playful holiday campaign which coexisted well with existing branding.
Answer:
Speak to Minnesotans in a language they’ll understand: tater tots and ketchup. I gave this campaign the feel of a winter wonderland with familiar staples of the Blue Door experience.
What I did:
Lettering, design, food styling, creative direction, photography, social media marketing.