Goal:
While we wanted it to feel like walking back into the 1950s when you walked into the Hi-Lo Diner, we still needed a sleek and modern website befitting the modern era.
Answer:
A simple idea: create a website as aesthetically pleasing & welcoming as the diner. Anchoring the main page are images of the diner facade at sunset, piping hot breakfast plates, & late night vibes at the bar. Dynamic images span the full width of the page to make the user feel like they themselves are seated at the counter.
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Featured in Squarespace's Minneapolis customer spotlight Sept. 27, 2017.
What I did:
Design, UX, copy, videography, photography.
*Image on iPad by Eliesa Johnson