Goal:
Hi-Lo prides itself on being classic diner fare with an elevated twist. Being a newcomer in a highly saturated Twin Cities restaurant market made it imperative for us to engage with our customers is a unique and attention-grabbing way.
Answer:
We enlisted Hi-Lo's signature dish, the Hi-Top for the task. Our campaign centered around the personification of best-selling chicken & waffles-inspired Hi-Top, Gary Coop'er. We’d playfully engage with guests on various platforms (read: platforms and dating sites) while talking about fried dough and the overall personality of the diner.
Gary was presented as a saucy eligible bachelor in social posts and on his Tinder profile. It was as steamy as you'd expect.
What I did:
Art direction, copy, social media marketing, photography.*
*This campaign was executed in collaboration with Rebekah Cook on marketing and Kiley Goldfarb on photography.