Goal:
The Hi-Lo Diner is a refurbished 1950s-era retrofitted diner originally from Gibsonia, PA. Step inside and you’re immediately brought back to it’s heyday of a bustling diner off the Pennsylvania Turnpike.
Hi-Lo needed a menu which gave a nod to the retro aesthetic of the diner, yet still tastefully displayed its expansive list of food offerings.
Answer:
We wanted a menu that made sense for a restored beauty like the diner. Picture a bright space full of windows. The morning light bounces off its gleaming chrome and graceful art deco curves.
In order to create a look consistent with the retro vibe, I opted for a scalloped-edge placemat style menu. Color choices were inspired by the diner’s aquamarine upholstery and vibrant red neon signage out front.
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View PDF of menu here.
What I Did:
Design, copy, photography.