Goal:
Blue Door Catering's size has snowballed since 2012, yet we were still finding that many local businesses weren't aware of our multi-faceted catering capabilities.
Answer:
Cue Trailer Talk, a weekly surprise totcho drop off via Blue Door Catering’s trailer. Every week we'd surprise a new business with totchos. We'd targeted local businesses where we knew there was a need for 20+ person lunches or corporate parties.
Surprise totchos caught on. Our inbox was soon flooded with inquiries as to how to get on the totcho drop off list. Media Junction, one of the businesses we surprised with totchos, also gave a nod to our campaign on their blog.
What I did:
Art direction, copy, social media marketing, photography.