Goal:
We were looking to increase awareness of Blue Door Catering's full service wedding catering capabilities in a competitive Twin Cities wedding vendor market.
Answer:
Enter Something Blue, an event geared towards giving engaged couples, friends, parents, etc. & wedding planners a taste of having Blue Door on their big day.
Social and in-store promotion were based on Blue Door Catering wedding look book. Couples also took home a info packet for further details on Blue Door Catering’s services.
Guests who signed up for the info night enjoyed a staged reception alongside a tasting of wedding favorites including cocktail hour, dinner, late-night, & dessert.
What I did:
Art direction, design, event planning, copy, photography.